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The practical guide to Google Analytics Advanced Segments

This week I’m aiming to spend 3 hours on 12 different free traffic generation techniques but before I do, I want to make sure I can track the results properly. And I’m going to do that by using Google...

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The practical guide to actionable analytics

In my previous business I was more concerned by vanity metrics like where I was ranking in Google and overall total traffic volume than I was with measuring actionable analytics – i.e. things that...

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5 sobering truths about small business analytics

As a small business owner there are countless things that demand your attention which makes it hard to do anything well. We all know the importance of understanding our data but we aren’t particularly...

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Hacking analytics for fun and data

Hey guys this is a guest post from Alex Mouravskiy from content marketing firm Stunt and Gimmick’s (see below), pretty awesome I learnt a few things here! Everyone loves Google Analytics! And why not?...

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12 ways to keep visitors on your site longer

Your number one goal for your website should be conversions. Whether they are email signups, purchases, or lead submissions. Strategies you can implement today to keep visitors engaged and on your site...

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The WP Curve content strategy, and how to build your own

Content marketing is a long-term marketing play. It takes a while to see results. The impact of each piece of content is subtle. Your content builds up over time and each piece adds to the cumulative...

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How to use data to pinpoint your most effective marketing campaigns

Kyle’s note: Chris Kilbourn has helped countless startups with their marketing campaigns. We asked him to share some of his wisdom and a few case studies on using data in your marketing campaigns. This...

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